In the bustling landscape of Iranian retail, where traditional meets innovation, DAKHL, a burgeoning fintech startup, emerges as a catalyst for change. In its nascent stages, DAKHL has positioned itself as a game-changer, offering cutting-edge financial and sales solutions to retail establishments across Iran. The heartbeat of their operation lies in a robust mobile application that seamlessly integrates with Point of Sale (POS) terminals. This innovative app not only harnesses the power of transaction data but also transforms it into a valuable arsenal of insights and analytics for business owners.
Challenge
As DAKHL started gaining its initial traction, the need for a distinct and compelling identity became paramount. The challenge was clear: to craft a brand identity and UI design that not only mirrored the innovative spirit of the fintech startup but also resonated with the diverse retail landscape of Iran.
Identity | Logotype
Identity | Colors
Identity | User Interface