Design
Research
Overview
Challenge
Find a real world challenge to solve, and run a startup based on the designed solution.
Role
I within a team of 4, conducted extensive design research (desk research, 1000 surveys, 400 interviews), created personas & journey maps, and performed ideation activities (brainstorming workshops, sketches).
Process
Discover
Workshops
Desk Research
User Interviews
Surveys
Define
Data Synthetization
Persona
User Journey Map
Ecosystem Map
Ideate
Sketches
Ideation Workshops
Outcome
Due to political & financial issues we failed to bring the ideas to life.
Failure announcement meeting. :)
Learning
I honed my research and co-design skills during this projects which became the solid foundation to start a design agency with a colleague.